SEO 최적화 시리즈 _ 폼, Q&A 페이지 제작 요령

📔 Short cut definition and meaning

• MC: Main Content

• SC: Sub Content

• PQ: Page Ranking

• E-E-A-T: Experience, Expertise, Authoritativeness, Trust

❓ What we need for Forums and Q&A Pages

• The MC includes the question, the answers/responses, and the resulting discussions.

• Rate from the point of view of a user who visits the page rather than a participant involved in the discussion.

• Users who post answers, responses, or comments are often identified only by a username or alias.

  • A page can be ‘High’ or ‘Highest’ quality with just usernames or aliases depending on other criteria.

• ‘High’ and ‘Highest’ quality forum/Q&A pages have satisfying conversations that involve many participants.

  • If someone puts a great deal of effort or a wealth of Experience or Expertise on the topic, that is good for the PQ with the depth of discussion, the unique insights, or the sharing of experiences.

• Avoid containing information or advice that is harmfully misleading, contradicts well-established expert consensus, encourages harm towards oneself or other individuals/participants, etc.

• Pages on YMYL topics require more attention to Trust and more care in the assessment of E-E-A-T.

• The E-E-A-T of a discussion among users can often be judged by the posts or comments themselves.

  • Some topics, ‘Experience’ is the most important dimension of ‘Trust’

  • For other topics, assessing Expertise through the posts may be important.

  • Some cases, the posters themselves will highlight either their own Experience or Expertise, or other people will comment on it

📝 Examples for Forums and Q&A Pages

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* Low Pages

⭐ [Page sample] - Q&A page about chest pains and smoking

🙆🏼‍♂️ The answers have incorrect and potentially dangerous medical advice.

⭐ ⭐ [Page sample] - Q&A page about a 2002 Volvo part

🙆🏼‍♂️ Unsatisfying MC for the purpose and It difficult to distinguish the MC from Ads.

⭐⭐ [Page sample] - Q&A page about a game console

🙆🏼‍♂️ If there are no answers, there is a lack of effort.

Medium Pages

⭐ ⭐⭐⭐⭐ [Page sample] - Forum page on an online auction website

🙆🏼‍♂️ High E-E-A-T for the Purpose of the page but unsatisfying MC for the purpose.

⭐ ⭐⭐⭐⭐ [Page sample] - Forum page on how to wash ballet shoes

🙆🏼‍♂️ There is some valuable E-E-A-T and helpful MC but it hard to read the Main Content because of Ads or SC.

High Pages

⭐ ⭐⭐⭐⭐⭐ [Page sample] - Forum page on the magic loop technique in knitting

🙆🏼‍♂️ MC is satisfying for the purpose of the page and with high E-E-A-T(20 years of experience , pictures helping for the E-E-A-T).

⭐ ⭐⭐⭐⭐⭐ [Page sample] - Q&A page about whether a Roomba will work

🙆🏼‍♂️ MC is satisfying for the purpose of the page and with high E-E-A-T.

⭐ ⭐⭐⭐⭐⭐⭐ [Page sample] - Forum page on authenticating a purse

🙆🏼‍♂️ MC is satisfying for the purpose of the page and with high E-E-A-T, Positive website reputation.

⭐ ⭐⭐⭐⭐⭐⭐ [Page sample] - Forum page on landscaping an aquarium

🙆🏼‍♂️ MC is satisfying for the purpose of the page and with high E-E-A-T, Positive website reputation.

⭐ ⭐⭐⭐⭐⭐⭐⭐ [Page sample] - Q&A page about how long most cancer patients live

🙆🏼‍♂️ Very satisfying MC, Positive website reputation, Very high E-E-A-T.

⭐ ⭐⭐⭐⭐⭐⭐⭐ [Page sample] - Q&A page on abbreviations

🙆🏼‍♂️ Very satisfying MC, Positive website reputation, Very high E-E-A-T.