Sell-Design-Build

Without building a product, Tegus had started to find product-market fit. That defined an approach the company uses to this day: Sell-Design-Build. Over the next six weeks, 40 customers signed up. So what were they signing up for? What model emerged from those hundreds of conversations? As one investor they spoke to told them, “Go study Costco, because this is the Costco model.”

https://www.notboring.co/p/tegus-the-outsiders