Online Presence를 만들기 위해 목적과 달성 방법 설정하기

사실 이번 메이커로그는 과거에 제가 sns에 대해 어떻게 생각해왔고, 링크드인이 그 관점을 어떻게 바꿔줬는지에 대한 이야기를 깊게 해보고 싶었는데요, 목표와 타겟 설정이 1주차의 주요 task인 만큼 이번 포스트는 제가 설정한 컨텐츠 주제, 목표, 타겟 오디언스에 대해 우선적으로 공유드리려고 합니다.

불특정 다수로부터의 평가와 반대 의견과의 논쟁을 극도로 꺼리고 두려워했던 저는,

아래 6가지를 깨닫게 되면서 어느 플랫폼에서든 나의 의견과 생각을 자유롭게 공유할 수 있게 되었습니다.

1. 목적과 대상이 분명해야한다.

2. 전문가가 되려면 그들처럼 행동해야한다.

3. 전문가만이 목소리를 낼 수 있는 것이 아니다.

4. 사람들은 회사가 아닌 '다른 사람'에게 훨씬 관심을 갖는다.

5. 내가 좋아하는 것이 아닌 소비자가 좋아하는 컨텐츠를 생산해야한다.

6. 수 많은 Noise속에서 presence를 만들기위해서는 선택과 집중, 일관성이 필요하다.

...

위 6가지 내용을 토대로 설정한 Won's Topic, Purpose, Audience, and Expected Outcome

Topic:

👉🏽 [Sales Outreach]

👉🏽 [Sales Automation]

👉🏽 [Entrepreneurial Lifestyle]

Main subtopics

👉🏽 Building relationship with global audiences

👉🏽 Tips, mostly my learning on sales outreach

👉🏽 Getting out of a comfort zone

👉🏽 Discovering true version of myself

KPIs

Based on the goals above, what is the metric that you’re tracking? Make sure to put a time frame as well e.g. inbound leads per month.

👉🏽 10 Inbound connection request recieved per week

👉🏽 10+ comment or 30+ likes on at least 1 post per week

👉🏽 3 Inbound call from a potential lead per week

Goals

What are your goals with your personal brand? Write them down here.

👉🏽 I want to build my own brand to get more customers for my business

👉🏽 I want to acheive 30 new leads per month

👉🏽 I want to connect with more early stage founders and sales experts in software industry

Output

What are you willing to put in? By making it clear, you’ll hold yourself accountable and have more realistic expectations of your KPIs.

👉🏽 3 linkedin Post per Week

👉🏽 10 manual connection request sent per day

👉🏽 5 engaging comments written per day - treat your comment like your post

👉🏽 30 min a day solely on writing or preparing for a post

Audience

Who are you giving out values to? Who do you want to attract through your content?

Who:

👉🏽 Content Creators & pre-seed stage horizontal SaaS founders, Not limited to Linkedin users, Who want to start building their audience at scale, Not just local, but from all around the globe.

Detail:

👉🏽 SaaS Founders and SNS Content Creators

👉🏽 Pre-revenue or Pre-Series A funding stage founders with less than 50 employees, trying to expand their business in the global market.

What they want :

👉🏽 Build community online to grow their business globally

👉🏽 Build meaningful partnership with global companies

👉🏽 Build investor network that can help them fund their business

👉🏽 Get more freemdom in their lives