๋’ค๋กœ
William Jung
William Jung ·

๐Ÿ• Customer Community๋ฅผ ๊ฐ€์†์‹œํ‚จ SNS


์‹œ์นด๊ณ  ํ”ผ์ž ๋ถํด๋Ÿฝ์—์„œ The business of belonging์„ ์ฝ์œผ๋ฉฐ ์ ์€ ๋ฉ”๋ชจ


1/ ๊ณ ๊ฐ ์„œ๋น„์Šค์™€ ๊ฒฝํ—˜์— ํˆฌ์žํ•˜๊ธฐ ์‹œ์ž‘

๊ณ ๊ฐ์—๊ฒŒ ๋ฐœ์–ธ๊ถŒ ๋‚ด์ง€ ํž˜์ด ๋งŽ์ง€ ์•Š์•˜๋˜ ์‹œ์ ˆ, ๊ทธ๋Ÿฌ๋‹ˆ๊นŒ SNS๊ฐ€ ์žˆ๊ธฐ ์ด์ „์—๋Š” ์• ์ดˆ์— ์†Œํ†ต์ด ์—†์—ˆ๊ธฐ ๋•Œ๋ฌธ์— ๊ณ ๊ฐ์ง€์› ์‹œ ์šฐ์„ ์ˆœ์œ„๋ฅผ ์ •ํ•  ํ•„์š”๊ฐ€ ์—†์—ˆ๋‹ค. ํ•˜์ง€๋งŒ ์†Œ์…œ ๋„คํŠธ์›Œํฌ์˜ ๋“ฑ์žฅ์œผ๋กœ ๊ณ ๊ฐ์€ ๋ฆฌ๋ทฐ๋ฅผ ํ•˜๊ธฐ ์‹œ์ž‘ํ•˜๊ณ , ๋ฐ”์ด๋Ÿด์ด ๋งŒ๋“ค์–ด์ง€๊ธฐ ์‹œ์ž‘ํ–ˆ๋‹ค.

์ด๋Ÿฌํ•œ ํ˜„์ƒ์— ๋Œ€ํ•ด Zappos์˜ CEO, Tony Shieh๋Š”

์œ ๋ฃŒ๊ด‘๊ณ ์— ์‚ฌ์šฉํ•  ๋ˆ์„ ๊ณ ๊ฐ์„œ๋น„์Šค์™€ ๊ณ ๊ฐ๊ฒฝํ—˜์— ํˆฌ์žํ•ด ๋ฐ”์ด๋Ÿด์„ ๋งŒ๋“ค์–ด๋‚ด๋Š” ๊ฒƒ์— ์ง‘์ค‘ํ•œ ๊ฒƒ์ด ํšŒ์‚ฌ๋ฅผ ์„ฑ์žฅ์‹œํ‚จ ๋ฐฉ๋ฒ•

์ด๋ผ ๋งํ–ˆ๋‹ค.


์ด๋Ÿฌํ•œ ํ˜„์ƒ์— ๋Œ€ํ•œ ๊ฒฐ๊ณผ๋กœ ์ธ๋ฐ”์šด๋“œ ๋งˆ์ผ€ํŒ…, ๊ณ ๊ฐ์„ฑ๊ณต ๋“ฑ์˜ ๊ฐœ๋…์ด ํƒ„์ƒํ•˜๊ธฐ ์‹œ์ž‘ํ•œ๋‹ค.


2/ ์†Œํ†ต

์ด๋ ‡๊ฒŒ SNS์˜ ๋ฐœ๋‹ฌ๋กœ Customer Community์˜ ๊ทœ๋ชจ๊ฐ€ ํ™•์žฅ๋œ ์ƒํ™ฉ์—์„œ ๊ณ ๊ฐ๊ณผ ์†Œํ†ตํ•˜๋Š” ๋ฐฉ๋ฒ•์—๋Š” 3๊ฐ€์ง€๊ฐ€ ์žˆ๋‹ค.

one-to-one : ์‹ ๋ขฐ๊ฐ์„ ์Œ“๊ณ  ์œ ๋Œ€๊ฐ์„ ํ˜•์„ฑํ•  ์ˆ˜ ์žˆ๋Š” ์‚ฌ๋žŒ์˜ ์ˆ˜๊ฐ€ ์ •ํ•ด์ ธ์žˆ์Œ
one-to-many : ์—ฌ๋Ÿฌ ์‚ฌ๋žŒ์„ ๋งŒ๋‚  ์ˆ˜ ์žˆ์ง€๋งŒ, ๊นŠ์ด๋ฅผ ์žฅ๋‹ดํ•  ์ˆ˜ ์—†์Œ
many-to-many : ํ™•์žฅ์— ์šฉ์ดํ•˜๊ณ , ํ•œ์ •๋œ ์ž์›์— ๋”ฐ๋ฅธ ์ œ์•ฝ์ด ์—†์Œ


3/ ์งˆ๋ฌธ

  • ๊ฐ ์†Œํ†ต ๋ฐฉ๋ฒ•์—์„œ, ์ปค๋ฎค๋‹ˆํ‹ฐ ๋งค๋‹ˆ์ €๋Š” ์–ด๋–ค ์—ญํ• ๊ณผ ๊ด€์ ์„ ๊ฐ€์ ธ๊ฐ€๋Š” ๊ฒƒ์ด ์ค‘์š”ํ• ๊นŒ?
  • ๋˜, ๊ฐ ๋‹จ๊ณ„๋ณ„๋กœ ๊ตฌ์„ฑ์›์€ ์–ด๋–ค ๊ฒฝํ—˜์„ ํ• ๊นŒ?(๋˜๋Š” ํ•˜๋Š” ๊ฒƒ์ด ์ค‘์š”ํ• ๊นŒ)
13

๋Œ“๊ธ€

๋กœ๊ทธ์ธ ํ›„ ๋Œ“๊ธ€์„ ๋‚จ๊ธธ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

Doeon Kwon ๊ถŒ๋„์–ธ
Doeon Kwon ๊ถŒ๋„์–ธ

๊ณ ๊ฐ์—๊ฒŒ ์ตœ๊ณ ์˜ ๊ฒฝํ—˜์„ ์„ ์‚ฌํ•œ๋‹ค๋Š” ๊ด€์ ์—์„œ one-to-many, many-to-many๊ฐ€ ์ตœ๊ณ ์˜ ๊ฒฝํ—˜์„ ์ค„ ์ˆ˜ ์žˆ๋‹ค๋ฉด ๊ทธ๋ ‡๊ฒŒ ํ•˜๋ฉด ๋˜๋Š” ๊ฒƒ ๊ฐ™์•„์š”. ํ•˜์ง€๋งŒ ๊ทธ๋Ÿด ์ˆ˜ ์—†๋‹ค๋ฉด ๊ฐœ์ธ์—๊ฒŒ ์ข‹์€ ๊ฒฝํ—˜์„ ์ค„ ์ˆ˜ ์žˆ์–ด์•ผ ํ•˜๋‹ˆ ์Šค์ผ€์ผ์—…ํ•  ์ˆ˜ ์žˆ๋Š” ์‹œ์Šคํ…œ์ด ์žกํžˆ๊ธฐ ์ „๊นŒ์ง„ one-to-one์„ ์—ด์‹ฌํžˆ ํ•ด์•ผ ํ•˜์ง€ ์•Š์„๊นŒ์š” ใ…Žใ…Ž

William Jung
William Jung

Do the things that dont scale์ด ์ƒ๊ฐ๋‚˜๋„ค์š”! ์™œ YC๊ฐ€ Stripe์„ ์„ ํƒํ–ˆ๋Š”์ง€ ๋” ํ™• ๋‹ค๊ฐ€์˜ค๋Š” ๊ฒƒ ๊ฐ™์Šต๋‹ˆ๋‹ค ใ…Žใ…Ž There are two reasons founders resist going out and recruiting users individually. One is a combination of shyness and laziness. They'd rather sit at home writing code than go out and talk to a bunch of strangers and probably be rejected by most of them. But for a startup to succeed, at least one founder (usually the CEO) will have to spend a lot of time on sales and marketing. [2] The other reason founders ignore this path is that the absolute numbers seem so small at first. This can't be how the big, famous startups got started, they think. The mistake they make is to underestimate the power of compound growth. We encourage every startup to measure their progress by weekly growth rate. If you have 100 users, you need to get 10 more next week to grow 10% a week. And while 110 may not seem much better than 100, if you keep growing at 10% a week you'll be surprised how big the numbers get. After a year you'll have 14,000 users, and after 2 years you'll have 2 million. You'll be doing different things when you're acquiring users a thousand at a time, and growth has to slow down eventually. But if the market exists you can usually start by recruiting users manually and then gradually switch to less manual methods. [3]

ํ˜œ์›
ํ˜œ์›

์˜ค์™€ ์ข‹์€ ์ธ์‚ฌ์ดํŠธ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค. SNS์™€ ๋ฐ”์ด๋Ÿด์ด CS๋‚˜ ์ธ๋ฐ”์šด๋“œ ๋งˆ์ผ€ํŒ…์— ์˜ํ–ฅ์„ ์ค€ ์ง€ ๋ชฐ๋ž๋„ค์š”. ์งˆ๋ฌธ์—์„œ๋Š” ๋ฒ—์–ด๋‚˜๋Š” ์ด์•ผ๊ธฐ์ง€๋งŒ, B2C ๋ชป์ง€์•Š๊ฒŒ B2B ๊ธฐ์—…์—์„œ๋„ ์ปค๋ฎค๋‹ˆํ‹ฐ์— ๊ด€์‹ฌ์„ ๊ฐ€์ง€๋Š” ํ˜„์ƒ์ด ์ดํ•ด๊ฐ€๋ฉ๋‹ˆ๋‹ค๐Ÿ™‡โ€โ™€๏ธ

William Jung
William Jung

๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค ํ˜œ์›๋‹˜! ์ €๋„ ์ฑ…์„ ์ฝ๋‹ค๋ณด๋‹ˆ ์žฌ๋ฏธ์žˆ๋Š” ์ด์•ผ๊ธฐ๋“ค์ด ๋งŽ๋”๋ผ๊ตฌ์š” ใ…Žใ…Ž ๊พธ์ค€ํžˆ ๊ณต์œ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค!!