Consumer Social is Going Back to the Future

Humans are, at our core, inherently social creatures. We live in families, work in teams, and spend our free time with friend groups. At Lightspeed, we believe this instinctive human behavior is the key to a reinvigorated opportunity in consumer social, centered around filling the vacuum left around the initial premise of social incumbents — bringing together family, friends, and acquaintances for more intimate social interaction by leveraging new product wedges supported by new monetization models.

• Note
• 사람의 본능인 자아 표현, 외로움, 인간 관계 고민 등. 이것이 Social network를 다시 소생시킬 수 있는 key이다. 
• 디스콰이엇은 투자유치, 초기 유저 발견, 팀빌딩 같은 효용면에서 도움을 주지만, Social network service라는 특성 상 사람들의 외로움을 줄여주는 효과가 있다. 실제로 갈 곳 없는 메이커들에게 좋은 장소가 되어줄 수 있다. 메이커들의 소셜 욕구 해소.

New calendar and event startups can capture both the excitement about a return to in-person and the reality of a continued hybrid approach to event planning and strategy.

• Note
• 컨텐츠 생산의 급상승으로 in-person/reality의 중요성이 커질 것이다.
• Partiful : https://partiful.com/events
• Saturn : https://www.joinsaturn.com/
• Daze : https://daze.nyc/
• IRL : https://www.irl.com/

blending gameplay into the core social experience is a clear opportunity for emerging platforms to gain mindshare.

• Note
• 게임, 놀이, 스포츠를 하면서 사람들과 자연스럽게 친해지는 것을 떠올리면 된다. 
• Mascot
• SUSH
• imvu : https://ko.secure.imvu.com/welcome/ftux/
• wordle : https://www.nytimes.com/games/wordle/index.html

During the pandemic, digital media consumption skyrocketed. Coming out of the pandemic, platforms that make this consumption experience inherently more social have continued to thrive, particularly since friends & family are more distributed than ever.

• Note
• 온라인과 오프라인을 결합해 경험을 극대화하는 것.
• scener : https://www.scener.com/
• discz : https://disczmusic.com/
• anthems : https://anthems.fm/home
• turntable : https://turntable.fm/
• apple도 친구들과 video sharing 하는 기능을 출시했었다

(much improved, much greater utility) alternative to Facebook groups & Reddit forums.

• Note
• unbundling of facebook trend.
• geneva : https://www.geneva.com/
• niche : https://www.niche.com/
• pearl : https://pearl.link/
• OneRoof : https://www.oneroofapp.com/

Generative AI has fundamentally democratized content creation across formats including text, image, audio, and video. Platforms that combine this content creation with a participatory consumption experience will be able to drive significant network effects faster than ever before.

• Note
• GenAI는 컨텐츠 생산력을 높여줄 것이다. 이러한 컨텐츠를 제대로 소비할 수 있도록 만든다면, 네트워크 효과를 더 빠르게 만들어 낼 수 있다.
• 고려할 문제점으로 컨텐츠의 질, 가짜 정보, 저작권 등이 있다.
• mage.space : https://www.mage.space/
• OpenArt : https://openart.ai/

The key was taking a step back and identifying the core use case for the platform. Were we intending to be more entertainment-focused (with large-scale rooms featuring the likes of Elon Musk and Oprah Winfrey) or were we intending to be a pure social medium, where small groups of friends can come together and participate in discourse?

• Note
• 우리의 core uses case는 무엇인가?
• 우리는 entertainment-focused인가 혹은 그 반대인가?

Each of these platform approaches above starts with building new habits. Once habituation is in place, they can layer on new behaviors that naturally monetize on top of those habits.

• Note
• 메이커들이 디스콰이엇에서 만들어진 습관을 토대로 자연스럽게 수익화할 수 있는 새로운 행동을 추가하기.
• 프로필 꾸미기
• 더 편하고 재밌게 메이커로그 쓰기
• 원하는 사람 빨리 찾고 쉽게 연락하기

등등

Consumer Social is Going Back to the Future curated by Doeon Steve Kwon @kwondoeon - Linco

- Humans are, at our core, inherently social creatures. We live in families, work in teams, and spend our free time with friend groups. At Lightspeed, we believe this instinctive human behavior is the key to a reinvigorated opportunity in consumer social, centered around filling the vacuum left around the initial premise of social incumbents — bringing together family, friends, and acquaintances for more intimate social interaction by leveraging new product wedges supported by new monetization models. - Note: 사람의 본능인 자아 표현, 외로움, 인간 관계 고민 등. 이것이 Social network를 다시 소생시킬 수 있는 key이다. 디스콰이엇은 투자유치, 초기 유저 발견, 팀빌딩 같은 효용면에서 도움을 주지만, Social network service라는 특성 상 사람들의 외로움을 줄여주는 효과가 있다. 실제로 갈 곳 없는 메이커들에게 좋은 장소가 되어줄 수 있다. 메이커들의 소셜 욕구 해소.

https://www.linco.app/p/3651